The I LOVE NY store located at 225 W 42nd St. in New York City has become a popular destination for tourists since it opened, capitalizing on the globally recognized “I LOVE NY” branding. Positioned in Times Square, this location offers a variety of New York-themed souvenirs, including clothing, accessories, and unique mementos that celebrate the city’s culture. The store has been well-integrated into Times Square’s vibrant retail landscape, making it convenient for visitors looking to purchase NYC memorabilia.
Our Primus Marquee Lighting perfectly embodies the iconic energy of New York City’s vibrant city lights, creating a mini "New York experience" inside the I LOVE NY store. The design, featuring two large circles and a rectangular pattern, mirrors the dynamic, bold aesthetics of the city's skyline and neon-lit streets, infusing the space with a sense of place and excitement. The black powder-coated finish ensures that the focus remains on the lighting and the store’s products, not the hardware itself. The result is a sophisticated yet dynamic lighting solution that subtly directs attention where it belongs—on the products sold and the vibrant energy of the store.