Our History Page!

May / 2000

Inception of Primus

Jaime Calderon embarks on a new entrepreneurial journey, launching Primus Lighting from his home.

May / 2000

Mid May / 2000

Spark of Ingenuity and Innovation

Primus Lighting immersed in a world where creativity knows no limits. introduces the inaugural product Decostring series.

Mid May / 2000

Jun / 2000

Inking New Deals: Primus Secures Exciting Contracts

Primus obtains the first contract with the Olive Gardens franchise

Jun / 2000

Feb / 2001

A New Headquarters.

Primus transitions from operating in a garage to relocating to a 1937’s post office.

Feb / 2001

Sep / 2001

Where Brilliance Meets Collaboration!

Jaime’s brother, Pedro Calderon, joins the business as a partner and takes on the role of production manager.

Sep / 2001

2002

Setting the Stage for Innovation and Elegance:

Primus successfully launches Linea 3, the first product in the Linea series. This remarkable product launch signifies a bold step forward in redefining the boundaries of lighting excellence.

2002

2003

New Partnerships Are Born!

Primus establishes a partnership with Wally and
Blake Whitney.
2003

Mar / 2004

Triumph at the Hollywood Bowl!

Primus successfully strikes a major project deal with the Hollywood Bowl and completes it.

Mar / 2004

2005

Embracing the Digital Era!

Primus ventures into the digital realm with the creation of their first website and the design of their
second logo.

2005

2009

No Employee is Left Behind!

Despite a 45% decrease in sales due to a financial collapse, Primus ensures that no employee is left behind, prioritizing their well-being and professional development.

2009

2012

Rebranding Process!

Primus undergoes a rebranding process by launching an updated website and the 3rd Generation Logo.

2012

2013

Transition to LED lighting technology.

Primus makes a switch from fluorescent lighting to LED technology.
2013

2014

New Product Launch!

Primus achieved a successful completion of a project in Balboa Park, San Diego, and in the same year, they launched a new product named ALX2-LP-FLX/ST.

2014

2015

Pacific City Project!

In 2015, Primus successfully completes the Pacific City project and experiences a 200% expansion in operations by utilizing the entire 1930s building.

2015

2015

New Image! New Me!

Primus undergoes another minor rebranding keeping in mind one of its core values: beauty in simplicity.

2015

2016

Brickyard, Playa Vista!

Primus successfully completes The Brickyard at Playa Vista project.

2016

2017

Geometric Series!

Primus introduces its first fixture as part of the Geometrics series, called Quadro. Subsequently, Primus experiences a remarkable sales growth of 50% over two consecutive years.

2017

2019

New Projects!

The Century Plaza Hotel project has been
successfully completed.

2019

2020

New Product Launched!

Primus introduces the Elements series, marking its official launch.

2020

Aug / 2021

Passing the Torch!

After years of dedication and hard work, the time has come for Jaime Calderon,  the father, to pass on the responsibility of leading the family business to his younger son, Jimmy Calderon. With a mixture of pride and confidence, Jaime entrusts the company’s future to Jimmy’s capable hands, knowing that he will carry forward the family’s values and drive the business to new heights. It is a moment that symbolizes not only the continuity of the company but also the bond between a father and his son, fostering a legacy that will endure for generations to come.

Aug / 2021

Jan / 2022

New Projects!

Primus successfully completes the Arnolds Park project in Iowa.

Jan / 2022

Jul / 2022

Introducing Decodrop Series

Primus is delighted to announce the highly anticipated launch of our newest product series, Decodrop! Crafted with utmost precision, Decodrop is set to captivate and inspire.


Jul / 2022

August / 2023

Revitalizing the Brand!

Primus Unveils a Fresh Website and Logo with the Creative Touch and collaboration of  the New Graphic Designer & Web developer, Hugo. Sanabria Vargas.    
August / 2023
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